T-Series is India's dominant music label and a key entertainment studio, which represents over 70% of upcoming Indian entertainment content including Bollywood - the Indian Movie Industry which is globally one of the fastest growing segments of entertainment.

The landmark deal mandates Hungama Mobile as the exclusive global licensee for all T-Series content in the digital space including video content and all formats of mobile content. 

Bhushan Kumar, Managing Director, T-Series said, "We are delighted to have entered into a long term partnership with Hungama Mobile. We are in a midst of a global paradigm shift with music distribution moving predominantly into the digital space. This partnership will ensure that T-Series will continue at the forefront of digital music wave, maintaining its dominant position in the Indian Entertainment space."

Neeraj Roy, Managing Director & CEO, Hungama Digital Media Entertainment Pvt. Ltd added “With the emergence of Bollywood as a significant niche in global entertainment, this initiative will help meet the demand for Indian music in various digital forms around the globe. The market currently largely comprises of ring tones, but other forms of content like full length songs and videos are rapidly gaining traction. Our partnership with T-Series is in line with our strategic plans as the leader in this space to grow the market.”